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Designed, developed
and executed an interactive mobile marketing solution
with the objective of driving American Express Bank’s
Credit Card, Blue, in UAE. |
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Designed an interactive mobile
marketing solution addressing 3 facets of the bank’s
operations for 1) driving credit card acquisitions,
2) cross targeting the banks customers to non-subscribed
services, and 3) an awareness program for existing
customers identifying value added services offered |
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Database marketing
campaign to promote Tijori, to address an executive
database of profiled high income prospects in UAE
and Saudi. |
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Developed an interactive
system to drive credit card acquisitions across UAE
targeted at the different market segments with an
expected rise in new sign-ups of 75% through a 6 month
run over current levels |
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Designed, developed and signed
a comprehensive 5 year Interactive TV campaign for
Proctor & Gambles launch of Pringles in Saudi
Arabia with the objective of building a three-way
brand association between Pringles, Soccer, and the
Saudi Youth. |
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Used a database marketing campaign
to build awareness and drive viewership of TV advertisements
in Saudi Arabia. |
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Database marketing
campaign developed and executed for the launch of
Pepsi-X in KSA. |
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Executed a full Interactive
"Last Man Standing" Campaign for a 2 day conference.
Sold over 1,000 pre-paid Mobile Content packs, Munch-e |
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Launched and executed
an Interactive Marketing "SMS QUIZ" campaign with
the objective of compiling a database |
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Executed a full Interactive
"You Want It, You Win It!" Campaign with the objective
of increasing footfall and building a database. The
result was a 42% rise in footfall with 45,923 people
opting in and adding to the database |
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Developed and launched
an Interactive Campaign for Peanut Butter Jam with
the objective of increasing the customer base by 100%
(250 to 500) on Fridays. On the first night, the objective
was met and exceeded by nearly 350% (250 to 900) followed
by a rise of 475% (250 to 1,200) the following weekend.
Projected monthly revenue post campaign launch was
surpassed on the first night alone. Wafi signed up
as a partner corporation with full access to running
interactive campaigns for the mall and all venues
with 4 campaigns being launched |
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Developed and launched
a comprehensive Mobile Marketing campaign for the
Dubai Shopping Festival for Century Mall with the
objective of driving footfall during the festival.
Century Mall is part of the Al Safeer Group of Companies
who have also signed a Million Dirham prize campaign
for Al Safeer Hyper Markets within the seven emirates. |
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SMS2Radio interactive
campaign to launch their new product line. |
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Used a database push
campaign to drive footfall at the Levi's outlet into
Deira, Citi Centre. The result was a 5% response rate
in the first 5 hours of the broadcast |
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Developed and signed
a full Interactive Campaign with the objective of
generating footfall at outlets in UAE and re-launching
the brand as the best coffee house. Planned launch
in December |
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Developed an Interactive
Campaign to launch the brand in Dubai against a competitor
with nearly 95% market share addressing brand recall,
top of mind awareness, and inducing trial |
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Developed a Database
& Interactive Campaign to drive footfall, promote
the venue, and announce special activities & promotional
offers. |
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Signed up with our
mobile retail brand Munch-e for joint branding and
driving product sales by incentivising the youth target
audience |
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Developed a Database
marketing campaign for KSA with the objective of generating
sales by reaching a profiled audience of Arab females |
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Used a database marketing campaign
to build awareness of the new Hyundai Purchase Scheme
with the objective of generating sales inquiries |
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Used a database marketing campaign
to build awareness of a new drug targeted towards
doctors and individuals belonging to the medical profession
with the objective of building awareness. |
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Designed and developed an interactive-TV
marketing campaign for ProCast Production’s
new TV channel Procast TV. Programming formats will
revolve around music and entertainment. |
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Working closely with NetLink
Digital Energy on various projects. |
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Signed an MOU with StarcomMediavest
Group for interactive TV initiative for their client
Pringles. |
